Example Scenario
Cedar & Sage Market is a fictional specialty pantry shop that sells local jams, crackers, tea, and gift baskets. The owner wants quick customer feedback without asking every shopper for an email address at checkout.
The team creates a two-question recommendation survey, prints small insert cards for bags and gift boxes, and places a larger sign near the register. Both printed pieces send shoppers to the same Survey.is public survey link.
Use A Short Feedback Survey
Printed QR codes work best when the survey is fast enough to answer from a phone while the visit is still fresh.
| Question | Type | Why it helps |
|---|---|---|
| How likely are you to recommend Cedar & Sage Market to a friend? | 0-10 rating | Gives the team a simple NPS-style signal for the shopping experience. |
| What should we keep doing or improve? | Free form | Captures the practical detail behind the score. |
Before printing, upload your store or organization logo from Workspace settings if your plan includes workspace branding. That logo can be placed inside the QR code on both PDF layouts.
Create And Activate The Survey
Create a new survey from the NPS template or start from a blank survey. Update the title, description, question copy, and theme colors so the public form matches the printed material.
For Cedar & Sage, the survey uses the public code cedar-sage-market-052126. Customers can scan the QR code or enter the code manually from the Survey.is code entry page.
Choose Message, Logo, And Layout
The QR PDF modal lets you write a short display message and choose the QR-code logo. If workspace branding is active and a logo is uploaded, choose the workspace logo option.
Use Download display sign for a full-page sign. Use Download insert sheet for four smaller cards with dotted cut guides.
Preview The Two PDF Layouts
The display sign is designed for counters, doors, booths, event tables, and waiting areas. It includes the message, survey title, large QR code, survey code, public link, and Survey.is attribution.
The insert sheet prints four copies on one page. Cut along the dotted guides and place the inserts in bags, gift boxes, product shipments, event packets, or table tents.
Use The PDFs In The Real World
For packaged goods, print the insert sheet on a heavier paper stock and add one card to each bag, sample bundle, or shipped gift box. The customer can scan after they try the product.
For a checkout counter, print the display sign and place it in a clear sign holder where shoppers already pause. Keep the prompt direct, and avoid surrounding it with too many other signs.
Follow Up On The Feedback
- Print a few test copies and scan them before placing them in front of customers.
- Use one stable survey code for each campaign so all printed materials point to the same results.
- Keep the survey active while signs or inserts are in circulation.
- Check Results weekly while the print campaign is new.
- Refresh the message or create a new survey when the promotion, season, event, or product line changes.
In the sample Cedar & Sage run, customers mentioned staff recommendations, gift wrapping, product labels, and checkout speed. That is the kind of specific operational feedback a printed QR code can collect without turning the survey into a long form.